With the spend on advertising and promotional activities increasing day by day, companies want to know whether the money spent on the marketing activities is being utilized properly and if the execution is being carried out as planned.
The aim is to answer 2 main questions:
- Is my advertisement being aired / displayed properly or not?
- Is my advertising campaign working or not?
We offer our unique services to audit the various advertising activities and also to ascertain, the effectiveness of the campaigns.
Some of our services focus on
- Advertising Campaign Effectiveness study
- Multiplex / Cinema Hall Advertising Audits
- Hoarding / Outdoor Media Audits
- Live Media Audits
- Retail Monitoring and Auditing
- Mystery Customer Retail Audits