Key Personnel

Chief Executive: Sudipto Shome

  • Post Graduate Diploma in Management from IIM Calcutta, ‘1969’.
  • B.A. Hons from St. Xaviers College, Kolkata

In 1992 launched MARKET FORCES, which has now earned the reputation of being a the premier organization in the field of Marketing Services in Eastern India.

Worked in Position held Special achievements
SmithKline Beecham Consumer Healthcare Ltd (Horlicks) General Manager (East) Participant in a workshop on Marketing conducted by UNCTAD with participants from 32 countries.
Bengal Waterproof Ltd Marketing Manager Marketing Consultant to FOSMI
Rasoi Limited V.P. Marketing External Examiner: Institute of Modern Mgmt— MBA Programme
Madura Coats Ltd Branch Manager
Hindusthan Lever Ltd Management Trainee


Head of U.S. Operations: Pratap Sampat

  • Post Graduate Diploma in Management from IIM Calcutta, 1971
  • B. Tech in Electrical Engg, Jadavpur University, 1969

Has over 3 decades’ experience in Advertising, Marketing Research and Market Development. He has worked for manufacturing and consulting firms in India and USA.

Since ‘1994’, has been operating as a Marketing Consultant based in Chicago, USA. He has handled a wide variety of projects in Manufacturing, B2B and IT sectors. He also assists in handling projects for our Indian customers.

Worked in Position held Special achievements
Market Math India Director, Market Research Has worked in USA with PMG Consultants, Frank Lynn &Associates, Kubba Consultants and Strategex.
Grindwell Norton Market Planning Manager
J Walter Thompson Research Manager


Head of European Operations: Mr Mukul Rajpal

  • MBA from California State University
  • Alumnus of University of Vienna and IMADEC University, Austria
Worked in Position held Special achievements
Güssing Renewable Energy GmbH, Austria Managing Director Team Mentoring of MD’s in Austria, Serbia, Thailand, India, USA
Funkwerk Enterprise Communication Country Manager New Partner acquisition for IT-Hardware
GekkoDatenverarbeitung GmbH Managing Director


Senior Consultant: Mr G. Shanker

  • Post Graduate Diploma in Management from IIM Calcutta
  • Alumnus of St Xaviers College, Mumbai

About 19 years of work experience (1966 to 1985) in the aluminium and packaging industries, at senior positions in marketing and commercial functions at Chennai, Kolkata, Mumbai and New Delhi.

Founded the Madras Consultancy Group (MCG) in May 1985. MCG is a management consultancy firm specialising in Strategy, Industry Analysis, B2B Market Research and Feasibility studies.

  • He is a past Vice Chairman of the International Council for Management Consulting Institutes
  • Past President of the Institute of Management Consultants of India
  • Past Chairman of the Indo-American Chamber of Commerce, Tamil Nadu branch

Adjunct faculty in a number of B-Schools in India

  • Indian Institute of Management Calcutta
  • Indian Institute of Management Bangalore
  • Indian Institute of Technology Madras
  • Institute for Financial & Management Research, Chennai


Senior Consultant: Mr. Partho Datta

  • Post Graduate Diploma in Management from IIM Calcutta, 1973 .
  • B. Tech (Hons.) in Chemical Engg from IIT,Kharagpur.

Varied Experience in managing multi- disciplinary and multi-cultural teams on project identification & execution

8 Years experience in Consultancy assignments for Industrial & Service sectors

Worked in Position held Special achievements
Consultancy Practice Sr. Consultation Adviser to Al Fozan Steel, Saudi Arabia on International Marketing.
Indo Asahi Glass Vice President (commercial ) Negotiated 2 Technology Transfer Agreements from Chinese Companies.
Triveni Sheet Glass General Manager (Marketing) Author of Structural Glass standards.
Dunlop India Ltd. Asst. Manager (Accounts )


Ms. Sushmita Roy

  • MBA. IISWBM, Kolkata
  • BSc (Hons) From Calcutta University
Worked in Position held Special achievements
Modi Telstra/Airtel Mgr. Market Research Highly regarded in Qualitative
Adonar Services Branch Manager Lecturer at ICFAI
Sun Pharmaceutical Research Executive
C. Marc Research Executive